About Us

The phrase "We Are The Traffic" means you create your own traffic with those you choose to conquer life with.

Group 71 was founded and the phrase "We Are The Traffic" was trademarked after a unique encounter while on a driving event with friends. It was used as a hashtag and the name stuck. I always had a desire to own a clothing brand, something that spoke to the automotive culture I love and live in everyday. That drove the inspiration to start this journey. 

Shop our limited edition apparel and accessory capsules with We Are The Traffic motorsport-inspired designs. Visit our blog for the best automotive content featuring event recaps, photography, and videos. Thanks for stopping by, here's to celebrating our automotive journey.